Test for flashing images and regular patterns now online
Since September 1st this year, all audio-visual ads must comply with rules on flashing images to avoid causing seizures amongst people with photo-sensitive epilepsy. Onlineflashtest.com is a new service powered by Clearcast and developed by Cambridge Research Systems (CRS) which tests for flashing images in audiovisual material, including tv ads and programmes, film, digital signage and internet ads, using the HardingFPA test.
The service, which will use the same test as Clearcast uses for TV ads, launched on 21 October and allows users to upload their audiovisual file, which will then be tested for flashing images. The service will run 24/7 with test certificates provided almost immediately, depending on traffic at the time and will be free of charge until 7 December.
If the test certificates fail, detailed analysis and frame-by-frame results for the failed parts will be provided, allowing for easier re-edits.
The test certificates are accepted by the Advertising Standards Authority as proof of compliance with the guidelines, should they investigate complaints on flashing images in ads. The certificates can also be used for Ofcom investigations of sponsorship and programmes.
Carol Luscombe of CRS said “We are really pleased to be partnering with Clearcast in providing this new online service which helps fill a market need that has been evident for some time.”
Kristoffer Hammer of Clearcast said “There is clearly a need to have an easily accessible facility to have your files checked for flashing and we are offering an all automatic service as the way forward.”